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Content Marketing
Meeting people where they're at
Content marketing is your chance to meet people where they already are, in their email inbox. Using thoughtful, well-written articles or blogs, and email marketing campaigns to support them, you can reach out to your clients and prospects on a consistent, meaningful basis.
Your content marketing builds a relationship with potential clients, showing them your value and making you the the business they want to work with when they're ready to buy.
We have a content marketing package to suit every small business. Whether you're currently blogging and sending emails to an engaged email list, or you aren't even sure why you need an email list, we're here to help.
Engage prospective clients through nurture campaigns, grow your email list, and create an active, engaged audience.
Every piece of content marketing is created specifically for you, customized to your services, specialities and audience.
Not sure where to start? Get your free, personalized Marketing Roadmap to help you figure out where to start so you can get the best return on your marketing budget.
The Opt-In
Ideal for:
Business owners who don't have an existing opt-in offer, or your current opt-in isn't generating leads.
Includes:
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A 60-minute strategy call to discuss your goals, your ideal client, and what type of opt-in offer your ideal client may respond to
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Copy for an irresistible opt-in offer (up to 750 words for a PDF or 12 questions and 4 results for a quiz, opt-in creation is available as an add-on service)
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Copy for a 3-email nurture campaign that you can load into your email marketing platform (don't have an email marketing platform? Setup is available as an add-on service)
Price: $747
The Bi-Weekly
Ideal for:
Business owners who want to publish an article or blog and send a supporting email to their list twice per month.
Includes:
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A 60-minute strategy call to discuss potential blog topics
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Quarterly content calendars with blog and email topics
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Copy for two articles or blog posts and two emails per month, ready to be loaded to your website and email marketing service. (Blog post publication and email scheduling can be added as an add-on service)
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One round of revisions for each blog post/email
Price: $447 per month for one year, or one yearly payment of $4,997
The Weekly
Ideal for:
Business owners who want to publish an article or blog and send a supporting email to their list every week.
Includes:
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An initial 60-minute strategy call to discuss potential blog topics
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Three 60-minute follow-up calls, one per quarter, to discuss what is working and further refine your message
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Quarterly content calendars with blog and email topics
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Copy for weekly articles or blog posts and emails, ready to be loaded to your website and email marketing service. (Blog post and email scheduling can be added as an add-on service)
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One round of revisions for each blog post/email
Price: $797 per month for one year, or a yearly payment of $8,997
Add-on Services
Opt-in PDF design:
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A custom, branded PDF that is ready to add to your website
Price: $347
Opt-in quiz setup:*
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A customized quiz that is ready to add to your website
Price: $497
Email marketing setup:**
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Ideal for business owners who don't currently have an email list
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Includes creation of tags and segments as appropriate
Price: $247
Email marketing platform change:**
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For business owners who currently have a list in an email marketing platform but want to change platforms to ConvertKit
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Also if you currently keep your email list in a spreadsheet or in your email contacts
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Includes creation of tags and segments as appropriate
Price: $15 for every 50 names on your list
Article and blog post publishing:
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Have your blog posts publish automatically, with no need to remember to go in and do it manually
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Prices are for text-only posts, photo and graphic creation and formatting will be extra
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Includes basic SEO optimization for each post
Price: $27/post
Email scheduling:**
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Have your emails send automatically, with no need to remember to go in and do it manually
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Prices are for text-only emails, photo and graphic creation and formatting will be extra
Price: $10/email
*Opt-in quizzes are built on the Outgrow platform. Pricing for Outgrow's platform are an additional cost determined by Outgrow.
**Email marketing subscription costs are separate. These costs will vary based on current pricing set by the email marketing service provider.